New ‘Eat Them To Beat Them’ Campaign

With 80% of adults and 95% of teenagers not eating enough vegetables, ITV and VegPower are partnering with supermarkets Aldi, Asda, the Co-op, Iceland, Lidl, Marks & Spencer, Morrisons, Ocado, Sainsbury’s, Tesco, Waitrose and food brand Birds Eye to get children eating more vegetables. Funded by the above retailers, the ‘Eat Them To Beat Them’ […]