Public Health Initiative targeting the West African Audience
To provide a range of activities and tools to encourage consumers from the West African community and healthcare professionals who work with this community to engage with the 8 key Change4Life messages.
WHAT WE DID
We developed culturally relevant case studies and healthier West African recipes for the Department of Health’s £75million national Change4Life anti-obesity campaign. We provided a dietitian/lifestyle expert to engage with consumers and healthcare professionals and create buy-in through bespoke presentations and coaching workshops at conferences aimed at the target audiences. Our dietitan was a media spokesperson for the Change4Life campaign and also provided a cooking demonstration showcasing our healthier recipes in front of a ‘live’ audience for the campaign.