Consumer Insights & Website Development
To ensure the diet and lifestyle content of this international client’s website is relevant and user-friendly for use by its UK members.
WHAT WE DID
We provided insights on UK developments, research and guidelines in nutrition and health to our client and customised the diet and lifestyle information and assessment tools on the member zone of their website, ensuring that it reflected content suitable for UK-based members. This included recipes, articles and meal plans. We also engaged with members, providing expert diet and lifestyle advice in response to queries on nutrition, health and lifestyle-related issues e.g. stress via the client’s ‘Ask the Expert’ online facility.