Consumer Resource Development
To write and develop a recipe book promoting affordable healthy eating and food waste reduction messages.
WHAT WE DID
We led on research, curated and developed suitable recipes and an accompanying meal plan based on these recipes. Prior to this we conducted local research to understand the needs and tastes of the target audience whilst ensuring that general and specific nutrition criteria were met. Throughout the project we liaised with the client’s nutrition team, project manager and designer. The end result is a recipe book for the Sainsbury’s Waste Less, Save More campaign.
It was a joy to work with Illumina Lifestyle Consulting on the Sainsbury’s Waste, Less Save More recipe book and meal plan. Their expertise and professionalism led to the swift creation of a highly useful resource which was incredibly well received by the community and client [Sainsbury’s]. We look forward to working with them again.