Product Development & Communication Strategy
To assist with product development and facilitate a communication strategy for the launch of new products.
WHAT WE DID
We advised on the development and improvement of medical nutrition products used to treat malnutrition and identified current obstacles to the uptake of new products. We also worked with the business development and communications managers to facilitate a communication strategy for their launch. Our involvement on this project meant our client, the UK arm of a global pharmaceutical company successfully re-launched their medical nutrition products range.