With 80% of adults and 95% of teenagers not eating enough vegetables, ITV and VegPower are partnering with supermarkets Aldi, Asda, the Co-op, Iceland, Lidl, Marks & Spencer, Morrisons, Ocado, Sainsbury’s, Tesco, Waitrose and food brand Birds Eye to get children eating more vegetables.

Funded by the above retailers, the ‘Eat Them To Defeat Them’ campaign launched today aims to improve the nation’s health by engaging with parents and children and encouraging vegetables. Supermarkets are also supporting the campaign in-store and online.

Numerous studies show the many benefits of consuming more vegetables which are naturally low in fat and sugar and high in fibre, vitamins and minerals, making them an ideal food to promote as part of combating the current obesity crisis facing the UK.

Find out more about the campaign and get involved here.

Image courtesy: VegPower

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